Friday 7 May 2010

TARGET AUDIENCE QUESTIONAIRRES

We all did questionnaires and came up with the idea of making a thriller teaser trailer, this was due to most people saying they were interested in thrillers. Our target audience will be between the age range of 15-24. We chose this target audience due to the most popular ages being between teens and young adults.

We decided to do a small set of question to ask people within our target audience, these questions being:

What attracts you to a thriller movie?

Does certain soundtracks interest you?

Do the stars within the film attract you to go and watch it?

Is it the story line or the genre that attracts you to watch a movie?

HISTORY OF HORROR

Horror Films have had a long and winding history, with its beginnings rooted in 1920s silent movies. Over the course of time, horror movies have gone from strength to strength, with even the greatest of directors experimenting with horror elements.


Silent film offered the early pioneers a wonderful medium in which to examine terror. Early horror films are surreal, dark pieces, owing their visual appearance to the expressionist painters and their narrative style to the stories played out by the Grand Guignol Theatre Company. Darkness and shadows, such important features of modern horror, were impossible to show on the film stock available at the time, so the sequences, for example in Nosferatu, where we see a vampire leaping amongst gravestones in what appears to be broad daylight, seem doubly surreal to us now. Nonetheless, these early entries to the genre established many of the codes and conventions still identifiable today. They draw upon the folklore and legends of Europe, and render monsters into physical form.


Horror movies were reborn in the 1930s. The advent of sound, as well as changing the whole nature of cinema forever, had a huge impact on the horror genre. The dreamlike imagery of the 1920s, the films peopled by ghostly wraiths floating silently through the terror of mortals, their grotesque death masks a visual representation of 'horror', were replaced by monsters that grunted and groaned and howled. Sound adds an extra dimension to terror, whether it be music used to build suspense or signal the presence of a threat, or magnified footsteps echoing down a corridor. Horror, with its strong elements of the fantastic and the supernatural, provided an effective escape to audiences tiring of their Great Depression reality, and, despite the money spent on painstaking special effects, often provided a good return for their studio. Making talking pictures was a very different process to producing silent movies and, watching today, some of the early efforts seem very awkward indeed.

Audiences seemed even more enthusiastic about the horror genre than in the 1920s, and flocked into cinemas to be scared by largely supernatural monsters wreaking havoc on largely fantastical worlds, events far removed from the everyday realities of Depression and approaching war. Horror, then as now, represented the best escapism available for that precious few cents it took to buy a ticket. And cinema was a national obsession — 80 million people attended the cinema on a weekly basis in 1930, some 65% of the total US population.


Wartime horror movies were purely an American product. Banned in Britain, with film production curbed throughout the theatre of war in Europe, horror movies were cranked out by Hollywood solely to amuse the domestic audience. The studios stuck with tried and tested ideas, wary of taking risks that might suggest they had no measure of the zeitgeist, and trotted out a series of variations on a theme. This was not an age of innovation, but horror movie memes were, nonetheless, evolving.


The 1950s are also the era when horror films get relegated well and truly to the B-movie category. The studios were too busy incorporating technical changes such as widespread colour production and trying to meet the challenge posed by TV to have much truck with making quality horror pictures. Big stars were reserved for epics and musicals. The main audiences for horror movies were teenagers, who ensured that the genre remained very profitable. They flocked to the drive-ins in hordes, not caring too much about character development, plot integrity or production values. Some of these B-movies are, frankly, ludicrous, in the way they require the audience to suspend disbelief. The aim of the game was thrills, thrills and more thrills, and these monsters, whilst perhaps more terrifying in conception than execution, never fail to deliver on the action front. Nonetheless, they are highly entertaining, and provide a crude, technicolour snapshot of the way America desperately didn't want itself to be.


Between Psycho in 1960 and the Manson Family murders in 1969, the 1960s saw a great sea change in what the public perceived as horrible. The social stability that had marked the post-war years was gone by the end of the decade as a huge rethink occurred in everything from hemlines to homosexuality. Horror movies, usually made for low budgets outside the mainstream studio system, offered the counterculture opportunities to debunk old taboos and explore new ways of perceiving sex and violence. Underground cinema dodged scrutiny, and therefore censorship. As well as being more open to nudity, onscreen violence, and other tropes that challenged social mores, the drive-in teen audiences of the 1950s were growing up, and becoming wise to the empty promises of lurid titles and titillating posters, immune to the scare factor of rubber suits and miniaturized sets. They wanted horror that was more rooted in reality, more believable, more sophisticated, that dealt with some of the issues they faced in a rapidly changing world.


Despite the often tragic events of this era, there was a seeming feeling of optimism, the sense that humanity was moving forward, onward and upward. The concept of Cold War lost heat, and, in 20-odd years without nuclear holocaust, the threat of mass-death-by-radiation had receded. The mutant monsters of the 1950s now looked a little silly. Rather than focusing on external threats, counter-culture thinking involved a re-examination of the social psyche — traditions, stereotypes, prohibitions. If every generation gets the monsters it deserves, then the horror movie goers of the 1960s got... themselves. Going to the cinema to be scared at this time was the equivalent of gazing in the mirror, and noticing, for the first time, that there was something a little... strange about your own face.


Horror movies of the 1970s reflect the grim mood of the decade. After the optimism of the 1960s, with its sexual and cultural revolutions, and the moon landings, the seventies were something of a disappointment. It all started to go horribly wrong in 1970; the Beatles split, Janis and Jimi died, and in many senses it was downhill all the way from there: Nixon, Nam, oil strikes, glam rock, feather haircuts, medallions... However, when society goes bad, horror films get good, and the 1970s marked a return to the big budget, respectable horror film, dealing with contemporary societal issues, addressing genuine psychological fears. One genuine fear apparent in the horror films of the 1970s is the fear of children, and the fear of the messy, painful and often fatal process of childbirth.


Horror movies of the 1980s (which probably begin in 1979 with Alien) exist at the glorious watershed when special visual effects finally caught up with the gory imaginings of horror fans and movie makers. Technical advances in the field of animatronics, and liquid and foam latex meant that the human frame could be distorted to an entirely new dimension, onscreen, in realistic close up. This coincided with the materialistic ethos of the 1980s, when having it all was important, but to be seen to be having it all was paramount. People demanded tangible tokens of material success - they wanted bigger, shinier, faster, with more knobs on - as verification of their own value in society. In the same way, horror films during this decade delivered the full colour close-up, look-no-strings-attached, special effect in a way that previous practitioners of the art could only dream about. Everything that had lurked in the shadows of horror films in the 1950s could now be brought into the light of day. The monsters were finally out of the closet. Once they were exposed to the light, however, these monsters proved to be the same as ever: ghosts (of supernatural origin), werebeings (of human origin), and slimy things (origin unknown). The latter maintained a strong presence; the cuddly aliens represented in Star Wars and ET were counterbalanced by the grotesque extraterrestrials of the Alien Trilogy and The Thing.


By the end of the 1980s horror had become so reliant on gross-out gore and buckets of liquid latex that it seemed to have lost its power to do anything more than shock and then amuse. Peter Jackson's Brain Dead (1992) epitomises this; a riot of campy spatter, it climaxes with a zombie orgy through which the bespectacled hero must cut his way with a lawnmower. It's hilarious, and not scary in the slightest. The original creations of the late 1970s/early 80s were simply pastiches of their former selves, their power to chill long having disappeared in a slew of sequels and over-familiarity. It seemed that horror had become safe, a branded commodity (Jason, Freddy, Michael) bringing easy recognition and a rigid set of expectations. The uncanny had somehow become the norm, tame and laughable.


However, each generation needs something to be scared of, and yearns for its fears to be fairly represented on the screen. Finding no satisfaction in sequels and pastiche, Generation X got its own special brand of boogeyman: the serial killer. It can be argued that the so-called psychological thriller took precedence over horror in the first half of the 1990s, and indeed, many dark, disturbing films of this period describe themselves as thriller, not horror.


Horror movies in the late 1990s predicted dire things for the turn of the century. Whilst January 1st, 2000 came and went without much mishap, many commentators have identified the true beginning of the 21st century as September 11th, 2001. The events of that day changed global perceptions of what is frightening, and set the cultural agenda for the following years. The film industry, already facing a recession, felt very hard hit as film-makers struggled to come to terms with what was now acceptable to the viewing public. Anyone trying to sell a horror film in the autumn of 2001 (as George Romero tried with Land of the Dead) got rebuffed. "Everybody wanted to make the warm fuzzy movies."(LA Times 30/10/05) There were even calls to ban horror movies in the name of world peace. But, by 2005, the horror genre was as popular as ever. Horror films routinely topped the box office, yielding an above-average gross on below-average costs. It seems that audiences wanted a good, group scare as a form of escapism, just as their great-grandparents chose Universal horror offerings to escape the miseries of the Depression and encroaching world war in the 1930s.


The monsters have had to change, however. Gone were the lone psychopaths of the 1990s, far too reminiscent of media portrayals of bin Laden, the madman in his cave. As the shock and awe of twenty first century warfare spread across TV screens, cinematic horror had to offer an alternative, whilst still tapping into the prevailing cultural mood.


Notable Films which have changed the genre:

Dracula (1931)

Psycho (1960)

Blood Feast (1963)

Night of the Living Dead (1967)

The Exorcist (1973)

The Texas Chainsaw Massacre (1974)

Carrie (1976)

Halloween (1978)

Alien (1979)

The Shining (1980)

Silence of the Lambs (1991)

Scream (1996)

Final Destination (2000)

28 Days Later (2002)

The Ring (2002)

Saw (2003)


EVALUATION

Our trailer uses various conventions of teaser trailers by effectively establishing main characters as well as the overall mood within a brief amount of time. Sticking to the more traditional teaser trailer length, our teaser fell between 30 and 60 seconds long, giving us a short but sweet trailer, just enough time to lay out basic information and generate intrigue and interest by use of enigma. The often overlooked elements of trailers are also featured in our piece, including the production company ident, the title, and "Coming Soon" title card, a trailer element used to give audiences something tangible to follow; to look forward to. Horror film conventions are also well represented, use of which is shown in a tried-and-tested horror code used in our film: a predominantly woods-based setting. This helps the audience to quickly familiarise themselves with the genre. Character close-ups are also used in our film, to show expression and emotion, a key element in horror films.

We have used montage editing to suggest a meaning for the short clips we have included, and demonstrated the use of enigma to make the audience wonder what happens next in the film. Another convention of horror we found particularly useful was the use of sound and music. By creating an eery sound effect soundtrack it created a tense atmosphere and was a reason for the suspense. When we combined the soundtrack with the fast shot changes we felt that it added to the thriller genre. However, our teaser trailer also challenges the conventions of horror films by using upbeat music at the start as opposed to an atmospheric sound, and colour effects at the start to represent the effects of drugs and hallucinations.


A recognisable brand identity is a key element in the film industry, especially in getting your audience to identify your film. We have successfully created a brand identity for our film by sharing noticeable features from our film across all three of our media texts created. Our trailer alone generates recognition and buzz around our film, but the addition of our closely related ancillary texts helps to strengthen this and begin to form a solid brand identity for our film. Ouy film's main character is featured in all three of our texts; the trailer itself, the magazine cover, and the official film poster, and this creates the strongest and most obvious link between the three. The same typography is applied to both our trailer and our poster, creating a recognisable visual style, in a similar way to the Matrix franchise. The Lionsgate production company logo is featured across these two texts, both to provide a consistent bond and to give the audience some basic information about the film, such as its genre.

The use of Adobe PhotoShop in the creation of the poster and magazine cover created an overall darker visual style, making it both more visually appealing, and assisting the audience in genre identification. By creating a clear brand identity, it will make it easier for the audience to recognise the film. We created a recogniseable picture of a stilled image from the main teaser trailer. It is a clip of the main characters face and we have decided to use it as the main focus for the poster and the magazine cover. However the picture is darkened and distorted differently in all three of our projects to give a different effect but still outlines the film.


We screened the rough cut of our film to a small audience and requested they fill out a brief questionnaire in order to allow us to see how it fared against an audience, and to help guide us into some improvements of the trailer. We took such advice as increasing the shot duration on some title cards so that they could be read easily. When shortening the title cards we also decided to add a different effect to each one. This created a shaky and unstable image to co-incide the theme of confusion in the film. The soundtrack was altered and re-synchronised to reflect the footage better by changing rapidly to input to the suspense and atmosphere, this was done by choosing sounds that were under the title of violins and piano. This gave a classic and recogniseable horror sound.

We also increased the film's pace by cutting some clips down and adding more into our montage sequence, and we filmed a few more shots for the trailer's end to make sure it had an effective cliffhanger. When we cut the shots down we also decided to re-arrange the order of the shots to create a confussed state-of-mind for the audience and which reflects the characters. However there was many positive comments for the rough cut in particular the beginning was favouritised by alot of the other groups. We felt this was because we had put most of our work into it and had almost perfected the combination of the editting shots and soundtrack for the first montage. Overall the positive comments were on the use of the editting effects with the use of colour corrector, we were told that they helped understand the 'drug-use' theme.


We used a variety of new media technologies for the construction, research, planning, and evaluation stages of our final product. The use of current technologies aided us in creating our final products more effectively and efficiently. To do our research prior to the creation of our film, we used Microsoft Word, web 2.0, and blogger.com, to write up and post information gathered to aid us in the planning and development of our film. This helped us log and recap on our progress and we ccould visually see in the parts of the project that were lacking for example we had done less research on magazines than poster and by realising this we noticed that it could effect the final outcome. For the physical construction of our film, we used a Canon 500D DSLR camera we chose this camera over the ordinary ones to gain a closer capture and greater final outcome, a tripod, iMacs, and a card reader, the latter two of which were used to obtain our footage prior to editing and sequencing.

When editing our trailer, we used an iMac, and the software Final Cut Express to edit the images of the film, Soundtrack to create the music for the film, and LiveType which created the titles for the film. In the production of our ancillary texts, we used Adobe PhotoShop when creating the poster and Illustrator for the magazine cover, giving us a wide variety of tools to create the exact poster and magazine cover we wanted. However by using photoshop for the poster it restricted us when printing the final poster as it only allowed limited size. We had never used adobe illustrator before and found it beniffited our magazine cover as it was easy to use and gave a professional look with the tools. We had used final cut express before so we found this easy to use and was able to gain a greater knowledge when using this for example i learnt how to use the 'colour corrector' which was an important part of film for setting the theme and genre.


FILM POSTER

For the poster we put a picture of Laura as the main image, above her we then placed an image took earlier on when we looked for scenes to shoot our film within the woods This being an image of trees which fitted in well. We made the trees red and burnt them into the background this gave a really nice effect to the horror/thriller genre. We also burnt in parts of Laura's face, this all being achieved from using Photoshop, this made her face red in places giving the effect that made it look like either bruises or blood.

For our title we overlaid the word 'Psychosis' a few times, this made the title look like it was blurred and almost shaking, a sort of smokey effect. This we were all really happy with and kept the idea throughout changing other things.

We added in a film review quote by 'Empire' this then gave the poster realism. It looked like an actual poster from having all these things at this point. The film review obviously being a good one read "A truly scary emotional workout".

We made a billing block which includes the director, editor, writer etc.


MAGAZINE COVER ANALYSIS

Above is a poster from the American film magazine 'Entertainment weekly'. It boldly states its main feature for the magazine is for the horror film 'paranormal activity'. This is shown with the text placed largely and central on the cover in clear capital letters in white. The outline of the text is red and black which emphasise and introduce the theme of being a thriller. The background for the cover is a large image used from the theme, it is used to cover the whole front and even covering some of the text for 'entertainment weekly' to show its importance. The image used is simple using a 'reaction shot' with a man and woman looking scared/surprised leaving what there looking at left to the imagination of the reader and leading them to want to know what there seeing. This leaves the reader wanting to know what it is and reading the article.

In the magazine article all the font is the same and all being in capital letters however, the only thing differentiating between them is the colour and size. The colour theme is yellow, red and white. These are all bold, eye-catching and clear perfect for a magazine cover.


POSTER ANALYSIS

In our audience feedback for our production of a teaser trailer we got both positive and constructive feedback involving mise-en-scene, camera work, editing and sound. These were all marked on a scale from very poor to excellent. The ranges we got were OK to excellent which were the top three. We found this gave us confidence for our final piece.

The main strengths in these were camera work and the main weakness shown was sound. From this feedback we decided to make the soundtrack have a more continuous feel and create the atmosphere.
Comments were then added for more detail to back up these opinions, one of these was 'wide variety of shots' this meant we had not just stuck to a mid shot we used different ones from different angles.
We were complimented on our use in editing especially the first few shots when we decided to use 'colour corrector' too give the effect of illusions of drug taking. Another compliment was that it was easy to understand the idea of our film so we used enough shots to show the theme and story outline but not too many to give away the plot.
A constructive criticism we were given was to extend the titles as many people commented that they were too fast and could no understand what was written.
Overall we found they were mainly positive and have given the right information we need to improve it.


AUDIENCE FEEDBACK

In our audience feedback for our production of a teaser trailer we got both positive and constructive feedback involving mise-en-scene, camera work, editing and sound. These were all marked on a scale from very poor to excellent. The ranges we got were OK to excellent which were the top three. We found this gave us confidence for our final piece.

The main strengths in these were camera work and the main weakness shown was sound. From this feedback we decided to make the soundtrack have a more continuous feel and create the atmosphere.
Comments were then added for more detail to back up these opinions, one of these was 'wide variety of shots' this meant we had not just stuck to a mid shot we used different ones from different angles.
We were complimented on our use in editing especially the first few shots when we decided to use 'colour corrector' too give the effect of illusions of drug taking. Another compliment was that it was easy to understand the idea of our film so we used enough shots to show the theme and story outline but not too many to give away the plot.
A constructive criticism we were given was to extend the titles as many people commented that they were too fast and could no understand what was written.
Overall we found they were mainly positive and have given the right information we need to improve it.