THE STRANGERS

The Strangers is a 2008 American suspense-horror film written and directed by Bryan Bertino, and starring Liv Tyler, Scott Speedman, Gemma Ward, Laura Margolis, Kip Weeks, and Glenn Howerton. The film revolves around a young couple who are terrorized by three masked assailants, who break into the remote summer house at which they are staying and damage all means of escape. The Strangers was made on a budget of $9,000,000, and after two postponements, the film was eventually released on May 30, 2008 in North America. The film was marketed as being inspired by a "true story", and grossed $81.6 million at the box office worldwide. Critical reaction to the film was mixed.

The strangers used a number of techniques to promote the film. A short teaser trailer for the film was released on the internet in August 2007, and can be found on YouTube. It was not until March 2008 that a full-length trailer for the film was released, which can be found on Apple's Quicktime site. The trailer originally began running in theaters attached to Rogue Pictures' sci-fi film Doomsday in March 2008. Television advertisements began airing on networks in early-mid April 2008 to promote the film's May release. Two one-sheet posters for the film were released in August 2007, one showing the three masked Strangers, and the other displaying a wounded Liv Tyler. In April 2008, roughly two months before the film's official theatrical debut, the final, official one-sheet for the film was released.

Above is a poster used in there marketing campaign, its simple and hides the victims identity. This is done so the audience can imagine themselves in there place, with using the pronoun ‘you’ in the simple phrase. Another image used above is a print screen off the strangers website (http://www.thestrangers.net/). It shows promotional ways of getting the film around by word of mouth starting with the internet.The website started with an enter page grabbing the audiences attention by having short reviews fading for example; ‘pulse pounding terror – life and style weekly’. It also shows the trailer which automatically starts so the audience is tricked into watching it.