We all did questionnaires and came up with the idea of making a thriller teaser trailer, this was due to most people saying they were interested in thrillers. Our target audience will be between the age range of 15-24. We chose this target audience due to the most popular ages being between teens and young adults.
Friday, 7 May 2010
TARGET AUDIENCE QUESTIONAIRRES
HISTORY OF HORROR
Horror Films have had a long and winding history, with its beginnings rooted in 1920s silent movies. Over the course of time, horror movies have gone from strength to strength, with even the greatest of directors experimenting with horror elements.
Silent film offered the early pioneers a wonderful medium in which to examine terror. Early horror films are surreal, dark pieces, owing their visual appearance to the expressionist painters and their narrative style to the stories played out by the Grand Guignol Theatre Company. Darkness and shadows, such important features of modern horror, were impossible to show on the film stock available at the time, so the sequences, for example in Nosferatu, where we see a vampire leaping amongst gravestones in what appears to be broad daylight, seem doubly surreal to us now. Nonetheless, these early entries to the genre established many of the codes and conventions still identifiable today. They draw upon the folklore and legends of Europe, and render monsters into physical form.
Horror movies were reborn in the 1930s. The advent of sound, as well as changing the whole nature of cinema forever, had a huge impact on the horror genre. The dreamlike imagery of the 1920s, the films peopled by ghostly wraiths floating silently through the terror of mortals, their grotesque death masks a visual representation of 'horror', were replaced by monsters that grunted and groaned and howled. Sound adds an extra dimension to terror, whether it be music used to build suspense or signal the presence of a threat, or magnified footsteps echoing down a corridor. Horror, with its strong elements of the fantastic and the supernatural, provided an effective escape to audiences tiring of their Great Depression reality, and, despite the money spent on painstaking special effects, often provided a good return for their studio. Making talking pictures was a very different process to producing silent movies and, watching today, some of the early efforts seem very awkward indeed.
Audiences seemed even more enthusiastic about the horror genre than in the 1920s, and flocked into cinemas to be scared by largely supernatural monsters wreaking havoc on largely fantastical worlds, events far removed from the everyday realities of Depression and approaching war. Horror, then as now, represented the best escapism available for that precious few cents it took to buy a ticket. And cinema was a national obsession — 80 million people attended the cinema on a weekly basis in 1930, some 65% of the total US population.
Wartime horror movies were purely an American product. Banned in Britain, with film production curbed throughout the theatre of war in Europe, horror movies were cranked out by Hollywood solely to amuse the domestic audience. The studios stuck with tried and tested ideas, wary of taking risks that might suggest they had no measure of the zeitgeist, and trotted out a series of variations on a theme. This was not an age of innovation, but horror movie memes were, nonetheless, evolving.
The 1950s are also the era when horror films get relegated well and truly to the B-movie category. The studios were too busy incorporating technical changes such as widespread colour production and trying to meet the challenge posed by TV to have much truck with making quality horror pictures. Big stars were reserved for epics and musicals. The main audiences for horror movies were teenagers, who ensured that the genre remained very profitable. They flocked to the drive-ins in hordes, not caring too much about character development, plot integrity or production values. Some of these B-movies are, frankly, ludicrous, in the way they require the audience to suspend disbelief. The aim of the game was thrills, thrills and more thrills, and these monsters, whilst perhaps more terrifying in conception than execution, never fail to deliver on the action front. Nonetheless, they are highly entertaining, and provide a crude, technicolour snapshot of the way America desperately didn't want itself to be.
Between Psycho in 1960 and the Manson Family murders in 1969, the 1960s saw a great sea change in what the public perceived as horrible. The social stability that had marked the post-war years was gone by the end of the decade as a huge rethink occurred in everything from hemlines to homosexuality. Horror movies, usually made for low budgets outside the mainstream studio system, offered the counterculture opportunities to debunk old taboos and explore new ways of perceiving sex and violence. Underground cinema dodged scrutiny, and therefore censorship. As well as being more open to nudity, onscreen violence, and other tropes that challenged social mores, the drive-in teen audiences of the 1950s were growing up, and becoming wise to the empty promises of lurid titles and titillating posters, immune to the scare factor of rubber suits and miniaturized sets. They wanted horror that was more rooted in reality, more believable, more sophisticated, that dealt with some of the issues they faced in a rapidly changing world.
Despite the often tragic events of this era, there was a seeming feeling of optimism, the sense that humanity was moving forward, onward and upward. The concept of Cold War lost heat, and, in 20-odd years without nuclear holocaust, the threat of mass-death-by-radiation had receded. The mutant monsters of the 1950s now looked a little silly. Rather than focusing on external threats, counter-culture thinking involved a re-examination of the social psyche — traditions, stereotypes, prohibitions. If every generation gets the monsters it deserves, then the horror movie goers of the 1960s got... themselves. Going to the cinema to be scared at this time was the equivalent of gazing in the mirror, and noticing, for the first time, that there was something a little... strange about your own face.
Horror movies of the 1970s reflect the grim mood of the decade. After the optimism of the 1960s, with its sexual and cultural revolutions, and the moon landings, the seventies were something of a disappointment. It all started to go horribly wrong in 1970; the Beatles split, Janis and Jimi died, and in many senses it was downhill all the way from there: Nixon, Nam, oil strikes, glam rock, feather haircuts, medallions... However, when society goes bad, horror films get good, and the 1970s marked a return to the big budget, respectable horror film, dealing with contemporary societal issues, addressing genuine psychological fears. One genuine fear apparent in the horror films of the 1970s is the fear of children, and the fear of the messy, painful and often fatal process of childbirth.
Horror movies of the 1980s (which probably begin in 1979 with Alien) exist at the glorious watershed when special visual effects finally caught up with the gory imaginings of horror fans and movie makers. Technical advances in the field of animatronics, and liquid and foam latex meant that the human frame could be distorted to an entirely new dimension, onscreen, in realistic close up. This coincided with the materialistic ethos of the 1980s, when having it all was important, but to be seen to be having it all was paramount. People demanded tangible tokens of material success - they wanted bigger, shinier, faster, with more knobs on - as verification of their own value in society. In the same way, horror films during this decade delivered the full colour close-up, look-no-strings-attached, special effect in a way that previous practitioners of the art could only dream about. Everything that had lurked in the shadows of horror films in the 1950s could now be brought into the light of day. The monsters were finally out of the closet. Once they were exposed to the light, however, these monsters proved to be the same as ever: ghosts (of supernatural origin), werebeings (of human origin), and slimy things (origin unknown). The latter maintained a strong presence; the cuddly aliens represented in Star Wars and ET were counterbalanced by the grotesque extraterrestrials of the Alien Trilogy and The Thing.
By the end of the 1980s horror had become so reliant on gross-out gore and buckets of liquid latex that it seemed to have lost its power to do anything more than shock and then amuse. Peter Jackson's Brain Dead (1992) epitomises this; a riot of campy spatter, it climaxes with a zombie orgy through which the bespectacled hero must cut his way with a lawnmower. It's hilarious, and not scary in the slightest. The original creations of the late 1970s/early 80s were simply pastiches of their former selves, their power to chill long having disappeared in a slew of sequels and over-familiarity. It seemed that horror had become safe, a branded commodity (Jason, Freddy, Michael) bringing easy recognition and a rigid set of expectations. The uncanny had somehow become the norm, tame and laughable.
However, each generation needs something to be scared of, and yearns for its fears to be fairly represented on the screen. Finding no satisfaction in sequels and pastiche, Generation X got its own special brand of boogeyman: the serial killer. It can be argued that the so-called psychological thriller took precedence over horror in the first half of the 1990s, and indeed, many dark, disturbing films of this period describe themselves as thriller, not horror.
Horror movies in the late 1990s predicted dire things for the turn of the century. Whilst January 1st, 2000 came and went without much mishap, many commentators have identified the true beginning of the 21st century as September 11th, 2001. The events of that day changed global perceptions of what is frightening, and set the cultural agenda for the following years. The film industry, already facing a recession, felt very hard hit as film-makers struggled to come to terms with what was now acceptable to the viewing public. Anyone trying to sell a horror film in the autumn of 2001 (as George Romero tried with Land of the Dead) got rebuffed. "Everybody wanted to make the warm fuzzy movies."(LA Times 30/10/05) There were even calls to ban horror movies in the name of world peace. But, by 2005, the horror genre was as popular as ever. Horror films routinely topped the box office, yielding an above-average gross on below-average costs. It seems that audiences wanted a good, group scare as a form of escapism, just as their great-grandparents chose Universal horror offerings to escape the miseries of the Depression and encroaching world war in the 1930s.
The monsters have had to change, however. Gone were the lone psychopaths of the 1990s, far too reminiscent of media portrayals of bin Laden, the madman in his cave. As the shock and awe of twenty first century warfare spread across TV screens, cinematic horror had to offer an alternative, whilst still tapping into the prevailing cultural mood.
Notable Films which have changed the genre:
Dracula (1931)
Psycho (1960)
Blood Feast (1963)
Night of the Living Dead (1967)
The Exorcist (1973)
The Texas Chainsaw Massacre (1974)
Carrie (1976)
Halloween (1978)
Alien (1979)
The Shining (1980)
Silence of the Lambs (1991)
Scream (1996)
Final Destination (2000)
28 Days Later (2002)
The Ring (2002)
Saw (2003)
EVALUATION
Our trailer uses various conventions of teaser trailers by effectively establishing main characters as well as the overall mood within a brief amount of time. Sticking to the more traditional teaser trailer length, our teaser fell between 30 and 60 seconds long, giving us a short but sweet trailer, just enough time to lay out basic information and generate intrigue and interest by use of enigma. The often overlooked elements of trailers are also featured in our piece, including the production company ident, the title, and "Coming Soon" title card, a trailer element used to give audiences something tangible to follow; to look forward to. Horror film conventions are also well represented, use of which is shown in a tried-and-tested horror code used in our film: a predominantly woods-based setting. This helps the audience to quickly familiarise themselves with the genre. Character close-ups are also used in our film, to show expression and emotion, a key element in horror films.
A recognisable brand identity is a key element in the film industry, especially in getting your audience to identify your film. We have successfully created a brand identity for our film by sharing noticeable features from our film across all three of our media texts created. Our trailer alone generates recognition and buzz around our film, but the addition of our closely related ancillary texts helps to strengthen this and begin to form a solid brand identity for our film. Ouy film's main character is featured in all three of our texts; the trailer itself, the magazine cover, and the official film poster, and this creates the strongest and most obvious link between the three. The same typography is applied to both our trailer and our poster, creating a recognisable visual style, in a similar way to the Matrix franchise. The Lionsgate production company logo is featured across these two texts, both to provide a consistent bond and to give the audience some basic information about the film, such as its genre.
We screened the rough cut of our film to a small audience and requested they fill out a brief questionnaire in order to allow us to see how it fared against an audience, and to help guide us into some improvements of the trailer. We took such advice as increasing the shot duration on some title cards so that they could be read easily. When shortening the title cards we also decided to add a different effect to each one. This created a shaky and unstable image to co-incide the theme of confusion in the film. The soundtrack was altered and re-synchronised to reflect the footage better by changing rapidly to input to the suspense and atmosphere, this was done by choosing sounds that were under the title of violins and piano. This gave a classic and recogniseable horror sound.
We used a variety of new media technologies for the construction, research, planning, and evaluation stages of our final product. The use of current technologies aided us in creating our final products more effectively and efficiently. To do our research prior to the creation of our film, we used Microsoft Word, web 2.0, and blogger.com, to write up and post information gathered to aid us in the planning and development of our film. This helped us log and recap on our progress and we ccould visually see in the parts of the project that were lacking for example we had done less research on magazines than poster and by realising this we noticed that it could effect the final outcome. For the physical construction of our film, we used a Canon 500D DSLR camera we chose this camera over the ordinary ones to gain a closer capture and greater final outcome, a tripod, iMacs, and a card reader, the latter two of which were used to obtain our footage prior to editing and sequencing.
FILM POSTER
For the poster we put a picture of Laura as the main image, above her we then placed an image took earlier on when we looked for scenes to shoot our film within the woods This being an image of trees which fitted in well. We made the trees red and burnt them into the background this gave a really nice effect to the horror/thriller genre. We also burnt in parts of Laura's face, this all being achieved from using Photoshop, this made her face red in places giving the effect that made it look like either bruises or blood.
MAGAZINE COVER ANALYSIS
Above is a poster from the American film magazine 'Entertainment weekly'. It boldly states its main feature for the magazine is for the horror film 'paranormal activity'. This is shown with the text placed largely and central on the cover in clear capital letters in white. The outline of the text is red and black which emphasise and introduce the theme of being a thriller. The background for the cover is a large image used from the theme, it is used to cover the whole front and even covering some of the text for 'entertainment weekly' to show its importance. The image used is simple using a 'reaction shot' with a man and woman looking scared/surprised leaving what there looking at left to the imagination of the reader and leading them to want to know what there seeing. This leaves the reader wanting to know what it is and reading the article.
In the magazine article all the font is the same and all being in capital letters however, the only thing differentiating between them is the colour and size. The colour theme is yellow, red and white. These are all bold, eye-catching and clear perfect for a magazine cover.
POSTER ANALYSIS
In our audience feedback for our production of a teaser trailer we got both positive and constructive feedback involving mise-en-scene, camera work, editing and sound. These were all marked on a scale from very poor to excellent. The ranges we got were OK to excellent which were the top three. We found this gave us confidence for our final piece.
AUDIENCE FEEDBACK
In our audience feedback for our production of a teaser trailer we got both positive and constructive feedback involving mise-en-scene, camera work, editing and sound. These were all marked on a scale from very poor to excellent. The ranges we got were OK to excellent which were the top three. We found this gave us confidence for our final piece.
SOUNDTRACK
For our production we will be using the mac software 'soundtrack'. With the softaware we were able to experiment with different sounds and music that will give an effective and atmospheric feel to the film.
The soundtrack allowed us to layer the sounds to give a professional outcome, we were also able to lower and higher the pitch and using the 'effects' tool we were able to fade the sounds into each other which adds to the continuity of the film.
The picture above shows how we were able to edit the volume of particularly sounds to accentuate one over another.
In the picture above it shows a print screen of the side bars in 'soundtrack'. It shows 12 themes of sounds you can choose from for example; 'impacts and crashes' and 'transportation'. This let the sounds be grouped so it was easier to find what your looking for. A sound that particularly interested us was 'heli' which came under the category of ambience. We felt this would be effective for the beginning of the trailer to set the atmosphere eery.
The sounds we were thinking of using to set the atmosphere for our trailer was to open with an upbeat modern opening to reflect the colour-changing beginning and to show a more happy scene then as the title shows 'psychosis', there would be a dramatic change into creepy and eery sounds with and a continuous beat using the sounds of violins. We feel that using violins throughout would not complicate the trailer but continue the theme of thriller.
ASSIGNED ROLES
Laura Croggon-Director
MISE-EN-SCENE
LOCATION:
NAME RESEARCH
When researching names we also found that the single words were often started with the lexis 'The'. This gave the importance and definitive effect to the title.
TITLE RESEARCH
Initial Title Ideas:
Following the Crowd
The Following
WE TOOK DRUGS IN A FOREST THEN A MAN CAME
Pyschosis
Paranoid
The Hallucination
The Blessing
We searched on wikipedia words that related to 'Hallucinations', 'Paranoia' and 'Stalkers'. We discovered the word Psychosis and found this to be particularly effective. This was because it was not a well known common word. This would let it catch peoples attention and want to know more about the film.
FONTS AND CREDIT RESEARCH



PRODUCTION SCHEDULE
Day 1
GRAPHICS RESEARCH



http://www.youtube.com/watch?v=zFQebvkii90- This is the link to the trailer for saw.
ANALYSIS OF TEASER TRAILER 2
http://www.youtube.com/watch?v=kTiaKvXqOtQ&feature=PlayList&p=2DF1F435CCD87605&playnext=1&playnext_from=PL&index=64 Above is the link to the teaser trailer for the fantasy film 'Twilight'. Although It is not a thriller, in the trailer it still shows elements that we could use for our own trailer.
SCRIPT
They are all laughing and getting excited about their wild night out in the 'lost' woods.
They set up camp and prepared sleeping arrangements before they sat around and passed along their cause of hallucinations.
George offers the drugs to Emily but she refuses.
GEORGE:
You're no different, come on try it!
EMILY:
I don't want to, I thought we came here to have fun!
JADE:
stop being so bloody boring, just do it already so we can get on with the night.
Emily still refuses to take the drugs and moves herself away from the circle of her now under the influenced friends.
Whilst watching from the sidelines Emily tries ringing someone for a normal conversation, but finds herself out of signal.
She walks around to try and connect the phone line and finds herself slightly lost and scared, she thinks someone is following her and starts getting anxious. She tries to find her way back to camp to tell her friends they need to leave urgently due to seeing a man in the woods.
COMPOSITION
The next picture we took shows a pattern of lines with the trees along with Chloes body, this leads the eye into the main focus of the image. We also used the technique of not having the main attraction in the centre which can be boring.
With then decided to show the before image as a medium shot by capturing less of the background, this gave a closer focus on the main attraction which we again decided to have the main attraction off centre.
Below is an extreme long shot which would be excellent for setting a scene as it shows the season with the falling leaves and set in trees. The shot also shows the importance of colours as the background are all neutral colours then Chloe sticks out without being in the centre or following the rules of lines but being dressed in black.
The picture below is a close up of an eye-level shot allowing all focus on Laura. The image is again not central as we feel in our film that the shots will be off centre leading the eye wanting more.
We then layed the camera in line with Laura again but at a long shot so it showed more of the setting and background. This was helpful for preparing our film as we can transform shot from a distant shot then to credits then the shot again but closer, confusing the eye.
The shot below is a long shot that we will use in our film to set the scene, it allows teh audience to know it is in a wood but also shows mystery as there is nothing central for the eye to be lead to.
We then did a point of view shot, giving the feel that someone was looking up at the sky seeing the trees branches. We felt this was useful as our film is set in woods. It also shows confusion with the branches intertwining which can represent a characters thoughts.
Once again we shot the tree but used the rule of lines, the trunk of the trees direction is heading up leading the eye to look in the same direction. It also shows the tree in a different angle which could show different characters views on a scene.
STORYBOARD
The first shot will be a montage of the group of youths walking into the woods, we decided to use this establishing shot at the beginning to set the scene and genre. It will last aroun 3-5 seconds with a fade into the tagline of 'psychosis'. The camerashot used will stay as a long shot with no technicalities of angles.
The tagline faded in from the first shot will be of the name of the film- 'psychosis'. The font colour will be white on a cloudy blackish background to represent confusion and the unclear reality. The font used is 'american typewriter' with a medium size and a high percent blurred. This will again reflect the theme of confusion. The tagline will last around 2-3 seconds.
The third shot will be the second establishing shot of the friends round the camp. This again will set the scene and introduce characters. It will last for around 3 seconds and will switch from close ups to long shots from different view points and angles. This will represent the view of the 'stalker' and with the fast change of shots it will introduce the theme oh thriller.
The next shot will show a pan across the view point from one of the youths. It will show a blurred vision with an outline of an unidentified image. The shot will be a medium shot lasting around one second so minimum information is given to the audience.
The next tagline will be a definition of what 'psychosis' means as it is not a common word known. This will have the same font, colour and background as the original title but in a smaller size as there is more information. The words will fade in and out of eachother instead of it being boring all placed on one slide.
The next shot will be a view point of 'Emily'. It will change from close ups to medium shots lasting about 0.5 seconds and using wonky camera angles to reinforce panic, confusion and the pace of her running.
The picture above shows the shot of where 'Emily' has to choose the team of friends. The camera will pan from group to group and in final cut express the filter colour will be changed each time she moves to enhance the hallucinations and unclear mind focus. The shot will last about 5 secons with a fade on the focus after each change of shot.
The next tagline follows the continuity rule being the same font, colour and background and saying the slogan for the film. It will last around 2-3 seconds and this time be more bold for a summary of the film for the audience.
The last shot will be a view point from Emily. With fast changing shots again more intense than the ones shown before showing the after affect of the situation. There will be one final shot of a close up of 'Emily' showing her reaction leaving her vision to the imagination for the audience. This allows it to give limited information to the audience. The final shot will be around 1 second for the 'teaser' affect.
ANALYSIS OF OFFICIAL TRAILER
http://www.youtube.com/watch?v=IjYKXr9w0QI
Above is a link to the trailer of the thriller film 'Gothika'. One of the first things that stood out to us was the shot where it was close up on the woman's (Halle Berry) eye and then faded into the logo of the film maker which took the same shape as the circular eye. We found this particularly clever as it was a different way of changing shots and followed the continuity rule. This has given us the idea to transform shots by fading images with the same shapes.
Another part of the trailer we found we could use as a template for our film is the theme throughout the credits and written narration. The writing originates to be white and highlights the important words in red. This connotes the theme of death being the colour of blood and also the theme of love which shows a juxtaposition of themes this shows complication in the theme and also shows the rule of continuity having the same simple font throughout. It is also helpful as it highlights the important words which summarise's the film easily.
In the trailer it shows an unfinished car crash, this is done by having the beginning of the crash shown. They decided to mainly have medium close ups of the main character shot from inside of the car which relied on mainly acting and sound effects. Half way through the crash it turned into a blackout, this leads what happened to the imagination or leaves the audience eagerly wondering.
The quick blackouts are then continued to the next scenes when the crash has finished. It allows the camera shots to zoom in without losing focus on the image and continues the theme of thriller. It gives the trailer a 'jumping' effect and keeps the audience entertained. These shots also compliment the sound and shots of the weather as when it transforms from the silent blackouts its changes to loud rain and darkness which gives a stereotypical thriller setting.
The shot
SYNOPSIS
Emily Blackburn a 16 year old school girl finds herself caught up in the ways of peer pressure when taking what she thought to be an innocent camping trip with friends. As a group, they had planned a wild night in the woods to celebrate the end of school, but a bad experience with hallucinogens changed their meaning of wild. Whilst they thought they were being blessed and taken away from reality they hit the deep end quickly. .
AUDIENCE REVISION
http://business.pearlanddean.com/filmplanner/filmdetail.html?FilmID=3983
THE STRANGERS

The Strangers is a 2008 American suspense-horror film written and directed by Bryan Bertino, and starring Liv Tyler, Scott Speedman, Gemma Ward, Laura Margolis, Kip Weeks, and Glenn Howerton. The film revolves around a young couple who are terrorized by three masked assailants, who break into the remote summer house at which they are staying and damage all means of escape. The Strangers was made on a budget of $9,000,000, and after two postponements, the film was eventually released on May 30, 2008 in North America. The film was marketed as being inspired by a "true story", and grossed $81.6 million at the box office worldwide. Critical reaction to the film was mixed.
The strangers used a number of techniques to promote the film. A short teaser trailer for the film was released on the internet in August 2007, and can be found on YouTube. It was not until March 2008 that a full-length trailer for the film was released, which can be found on Apple's Quicktime site. The trailer originally began running in theaters attached to Rogue Pictures' sci-fi film Doomsday in March 2008. Television advertisements began airing on networks in early-mid April 2008 to promote the film's May release. Two one-sheet posters for the film were released in August 2007, one showing the three masked Strangers, and the other displaying a wounded Liv Tyler. In April 2008, roughly two months before the film's official theatrical debut, the final, official one-sheet for the film was released.Above is a poster used in there marketing campaign, its simple and hides the victims identity. This is done so the audience can imagine themselves in there place, with using the pronoun ‘you’ in the simple phrase. Another image used above is a print screen off the strangers website (http://www.thestrangers.net/). It shows promotional ways of getting the film around by word of mouth starting with the internet.The website started with an enter page grabbing the audiences attention by having short reviews fading for example; ‘pulse pounding terror – life and style weekly’. It also shows the trailer which automatically starts so the audience is tricked into watching it.